About Us

Our family to your family

Located in Arroyo Grande, California, Hidden Coast Farms is family owned and operated. Our primary goal is to provide clean and healthy produce and products to our friends and local community.

We hold ourselves to the highest standards in clean, sustainable organic farming to ensure the food we put in our bodies is free from pesticides, contaminated water, and fertilizers.

Operating on solar power and well water allows us to grow sustainably and keep waste to a minimum.

Our Story


Rob Wrage started his journey on the Central Coast in 1977. It was there where he met his wife and where they began to dream of raising their family. To feed the family, Rob started a residential and commercial painting business which has served the community to this day.


As the family continued to grow, Rob sought out ways to provide healthy and whole living for generations. He started by researching growing a small garden to harvest healthy produce. One thing led to another, and through partnership of friends and family that small garden has become a small farm.

What people say about us

We love our veggies! Organic and pesticide free.

Mary S.

So yummy. What a difference to eat clean and fresh produce.

Susan M.

Can’t wait for my next box!

Adam T.